about Samantha
I love all things digital and have been in communications for over five years now. When I’m not scrolling through Instagram looking for new trends or planning content then I’m usually with my family and my crazy dog.
My Story
I’m passionate about all things digital and helping to share meaningful content that brings visitors to websites and engagement on social.
My love for social media started way back in the day with MySpace where I loved connecting with people through music and playing about with all the bits of HTML to customise my page. At the time digital communications wasn’t really a thing and I didn’t think a career in this area was possible until I published my first blog post.
Through my beauty, fashion and lifestyle blog I grew a community of followers, shared my advice and thoughts, organised an international make-up swap and worked with numerous brands including: Nivea, QVC, Superdrug, hotels.com and Moonpig.com.
My experience
I currently work for a university as a communications manager where I create content plans that align with the University’s strategy, lead on our social media campaigns, design marketing collateral and produce analytics reports.
Before working at the university, I completed a Master’s degree in Multimedia Journalism which allowed me to gain experience adapting my writing style, working to deadlines and interviewing people.
Over the years I’ve had articles published in a number of publications including, No.1 magazine, Scotcampus, The Sunday Herald, The Shetland Times and the Evening Times.
I’ve also volunteered as a Communications Assistant at The Mental Health Foundation and as a Social Media Volunteer at My Pickle CIC.
Some of my successes
✨ Creating an initial strategy and content plan for the Una Europa Twitter account in the lead up to its launch and live tweeting at the launch event in Brussels
✨ Producing a marketing pack that was shared with seven European universities for the promotion of a cross university Summer School. This included content for social media, emails and website copy
✨Creating a social media campaign around International Students Day which was well received throughout the university
✨ Increased the Mental Health Foundation Scotland’s Twitter following by 183%
